About The Centre
The current strategic importance of creativity has been acknowledged by many commentators, both at the international level - the Nomura Institute's proposition is that "Creativity will be the next economic activity, replacing the current focus on information"  – and within the UK, where the Cox review commissioned by Gordon Brown in 2005 sees exploitation of the nation’s creative skills as “vital to the UK’s long-term economic success” .
The Cox review concluded that “The success of the creative industries notwithstanding, there is evidence that UK business is not realising the full potential of applying creativity more widely”, and emphasised the need for interdisciplinary teaching in universities. Brown added that the challenge is: “not just to encourage creative industries, our priority is to encourage all industries to be creative”.
Creativity and design, used effectively, are important competitive
tools for firms and the formal education system, enhancing the supply of
creativity and design skills, and management and business skills more generally
This combination of economic drivers and government direction, added to the fact that London is a leading international centre of creativity in the UK, provides City University with a unique opportunity that can be leveraged by a new inter-disciplinary centre.
The Centre intends to become the UK leader in the teaching, research and transfer of creativity in professional practice, ranging from informatics and engineering to business and the arts. City is already a world-class centre of applied creativity research through activities in informatics, business, psychology, music and the arts.
Creativity cuts across City’s research activities: it was the subject of the most popular University-wide research event to date and theme of the University’s annual reports in 2004 and 2006.
To achieve this objective it aims to achieve the following 3 sub-objectives:
- Create cross-institutional collaborations for inter-disciplinary research opportunities related to creativity and innovation
- Develop new high–engagement, experience-based approaches with which to learn about creativity good practices, techniques and tools, drawn from science, business and the arts
- Research and develop new activities, tools, techniques and resources that enhance and support creative problem solving in a range of professional practices that draw on City’s unique disciplinary mix
 Cox Review of Creativity in Business: building on the UK’s strengths, 2005
 DTI Creativity, Design and Business Performance, DTI Economics Paper No.15, November 2005